MISUZU Group’s Mission, Vision and Value

Since our founding in 1955, we have been creating ultra-thin wires, thinner than a strand of hair.

These fine wires embody various processing know-how, deep expertise in metal materials, and a profound understanding of our customers to ‘bring happiness to everyone connected with MISUZU.’

Our products tackle difficult challenges such as lightweight design, miniaturization, safety, reducing environmental burden, and resource conservation, contributing to the improvement of the global environment and people’s lives. They are the veins and muscles that support the creation and advancement of innovative final products.

We will continue to refine, develop, and apply the knowledge we have cultivated through fine copper wire processing. We will relentlessly pursue precision in processing techniques, acquire diverse knowledge, and expand our skillset, while persistently enjoying the process along the way.

Through enhancing our expertise and skills, we will continue to play a crucial role in breakthroughs that create products that bring convenience and richness to the lives of people around the world.

With pride in our roots as a conductor manufacturer, we envision MISUZU’s future as a ‘Innovative Conductor Manufacturer,’ aiming to evolve beyond conventional industry limits and pursue innovative development.

First, we will carry forward and advance the knowledge and techniques we‘ve cultivated in conductor processing, applying them to various other materials and product areas. In doing so, we will acquire new expertise and technologies, building a unique and diverse portfolio of capabilities unmatched by other companies. This will make us the first choice for industries seeking solutions to processing needs that other companies cannot address.

Secondly, we will redefine the framework of our industry and MISUZU as a company. This stems from the concern that the traditional conductor processing industry may not survive indefinitely. To overcome this uncertainty, we must actively transform ourselves. By redefining our operational boundaries, we will establish a new company and industry that provide both our employees and customers with engaging opportunities for challenge and growth.

We strive to create a positive cycle where employees are excited to enhance their abilities, becoming a treasure trove of attractive talent. This will attract highly motivated and skilled new employees. By continuing to embrace challenges with both internal and external partners, we will become a one-of-a-kind innovative conductor manufacturer that always stays far ahead of the competition.

The corporate credo passed down from our founder – “Passion, Sincerity, Harmony and Empowerment”—transcends generations and national borders. It endures as the shared core value guiding Misuzu in every aspect of our daily business operations.

We remain committed to cherishing and upholding these values as we move forward. At the same time, as Misuzu redefines its business and industry, we continue to challenge ourselves, grow and foster a more creative corporate culture that evolves in step with the times.

The key to this transformation lies in building an organization founded on psychological safety. By cultivating an open and free spirited culture where individuality is respected and diverse abilities are fully utilized, and by embracing manufacturing that involves the participation of all, the Misuzu Group aspires to be a company that continues to create products the world has never seen.